Morocco's Art Market Awakens
In every new beginning there lies a certain magic, and if it were up to Hicham Daoudi, that also applies to the "Marrakech Art Fair". The well-connected director of the trade fair at the luxury Es Saadi hotel attracted 40 galleries from Europe and Morocco to the show, and more than 5,000 wealthy visitors came to the opening event alone. For Hicham Daoudi, a clear sign that Morocco has an appetite for modern art. And that Marrakech, the red city at the foot of the Atlas Mountains, can add yet another string to its bow.
Daoudi says the Art Fair was aimed at transgressing borders and surprising people. "Marrakech has this rosy image as a city of beauty, of delight, of riches. And this is exactly the image that we want to change, because in my view Marrakech is essentially a rock 'n' roll city, a city that challenges, that throws conventions overboard, that fosters creativity."
Appearance on the international stage
The perfect place to finally secure Morocco's place in the art world – as glamorous art market at the interface between Orient and Occident. The Art Fair in Marrakech is setting its sights on the many well-heeled Europeans who would like to see the walls of their sun-drenched Moroccan homes adorned with works of art. Moreover, the number of collectors in Morocco is also growing.
Moroccan avantgarde pieces are very popular and sell well: The young generation of artists has long made its appearance on the international stage. Mounir Fatmi is a member of this generation, as well as the photo artist Lalla Essaydi. The latter may have left Morocco a long time ago, but Essaydi still has family living in the country.
"Most of my work is created here," the artist explains. "I meet many Moroccan artists here who are incredibly talented, and it's like a homecoming. I'm rediscovering my homeland through art. And that's a very intense experience."
The "excellence" of new Moroccan art
Lalla Essaydi is impressed by the dynamic, creative chaos that reigns in her homeland's artistic milieu – even though she hopes to see the establishment of many more colleges of art. Culture Minister Bensalem Himmich offers assurances that a great deal of progress has been made in this regard over the past 10 years. Thanks to King Mohammed VI., he says, a young monarch who wants to open up his nation, make art an important pillar of cultural policy and also give art a home.
The minister says that the construction of numerous museums has been planned for the coming years. At last, the culture minister says with confidence, one can not only make favourable comparisons, but above all appreciate the excellence of new Moroccan art: "Morocco has in the meantime attained international levels – and that's absolutely something we shouldn't be hiding."
Accelerating the liberation process
However, photo artist Lalla Essaydi still has to hide the odd picture, because her work breaks taboos. She plays with the oriental clichés, while issuing subtle criticism of the repression of women. Lalla Essaydi photographs girls in traditional Moroccan settings. In locations that reflect the isolation of the subject of the photograph. The artist then overwrites the photos with henna calligraphy. The text helps the women to throw off their mantle of invisibility. A quiet act of liberation.
While she feels personally free in her work, Essaydi says by way of explanation that she also lives in New York. And there are pieces that are too revealing to show in Morocco, she says. "I work with nudity, with sensuality, and there are boundaries here in this respect. As long as the pieces do not shock or offend religious sensitivities, then everything's fine," explains the photo artist. "I just don't know far I can go here. I think Morocco just isn't quite there yet."
This is why the organisers of the Marrakech Art Fair are hoping for success. After all, with every new trade event that takes place, with every picture sold and with every panel discussion on the subject, Morocco's first art fair could become instrumental in accelerating the liberation process. For contemporary art in general, as well as for upcoming talent in Morocco itself.
© Deutsche Welle/Qantara.de 2010
Translated from the German by Nina Coon
Editor: Lewis Gropp/Qantara.de