The two and a-half-hour long movie outlines the struggles of this couple against the family and society to stand up for basic rights and needs. The premise of the movie is based on the Modi government’s Swachh Bharat Abhiyan (Clean India Mission), a campaign launched in 2014, the first time he came to power. One of the key features of the campaign is to make India free of open defecation. In rural India, most households do not have toilets and villagers, including women, are expected to use the fields.
 
This means that women have to walk long distances to relieve themselves, mostly before sunrise or after sunset. To be fair, both the film and scheme are relevant to the country. However, why have there been no commercial films on these basic needs or addressing such social issues previously in the ever-flourishing Indian Hindi film industry?
 
Introducing a 'new India'
 
One of the biggest cultural discords in India in recent times has been the film "Uri: The Surgical Strike". Released in January 2019, Uri is based on real events.

It is about the surgical strikes that the Indian Army conducted on Pakistan-administered-Kashmir, targeting and killing militant bunkers. Uri’s commercial release was very well received by all. And with the ongoing conflict of bifurcating Jammu and Kashmir into union territories, in the most undemocratic way, this film will continue to get even more attention.

Uri worked as a catalyst before the general elections in May this year. Before re-election, the ruling government used this movie to reinforce the spirit of nationalism by reminding Indians that it was in fact Modi government’s defence minister, Manohar Parrikar, who stood behind the Indian Army as they conducted the surgical strikes.

Parrikar once said, "We don’t itch for a fight, but if someone looks at the country with an evil eye, we will gouge his eyes out and put them in his hand." This ideology was paraphrased in the movie: "Yeh naya Hindustan hai. Yeh ghar mein ghusega bhi aur maarega bhi" – literally, this is a new India. It will enter their house and kill them. This concept of 'new India' resonates intellectually and culturally with the youth of India today.

Afraid to have a political opinion

A month after Uri came "Gully Boy". A well-crafted film, "Gully Boy" casts Ranveer Singh in the lead, who plays the life and struggles of an aspiring rapper from the gullies (or gutters, in this case, the slums) of Mumbai. Music plays an essential part in the film and one of the soundtracks, 'Azadi', was snipped and edited.

The original version of the song had a verse, which corresponded to student protests and anti-government criticism. During the promotion of "Gully Boy", Singh was asked about the underlying political message in the song 'Azadi', but dismissed it with a casual nod, saying he is 'apolitical'.

This probably explains why Singh has no problem with censorship on Gully Boy’s soundtrack or taking selfies with Modi just a few weeks before. Or maybe our young celebrities are just too afraid to have a political opinion.

With so many of India’s cultural youth icons subtly propagating nationalist feelings, it is not difficult to see the rise of political interference in culture in the country.

"There is no democracy without dissent," wrote the 49 celebrities in their letter to prime minister Modi. This is true of India in every respect.

Amrita Das

© Amrita Das 2019

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